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Research reports

Qualitative research report on three new 'top deck' test commercials

Doyle Dane & Bernbach Ltd., have produced three animaticversions of television commercials for Top Deck to followthe 'Diver' campaign.The objectives of the new campaign are to create a clearidentity for Top Deck. The target market for Top Deck is...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 11, 1974
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Citation

, C. (1974a, February 11). Qualitative research report on three new 'top deck' test commercials. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-three-new-top-deck-test-commercials


Research reports

Qualitative research into Kotex advertising campaign

A revised press campaign for Kotex loop towels wasprepared, incorporating the recommended modificationsarising from two previous pieces of qualitative development research. About this collection:Peter Cooper (1936-2010) was co-founder of Cooper...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Qualitative research into Kotex advertising campaign . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-campaign-


Research reports

Report on qualitative research on two new CBL commercials

Two new commercials - 'Clock' and 'Bricklayer' - havebeen produced for 1974 advertising of CBL. This research was undertaken in order to check that thenew commercials were on the broad strategy and to examineconsumer reactions for any...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
February 3, 1974
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Citation

, C. (1974a, February 03). Report on qualitative research on two new CBL commercials . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/report-on-qualitative-research-on-two-new-cbl-commercials-


Research reports

Qualitative research into Kotex advertising approaches

As a result of previous research (CRAM December 1973)into two advertising approaches for Kotex loop towels - 'Testimonial' and 'Reasons Why'- further creative workwas undertaken. Four new treatments of the 'Testimonial' approach and two new...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 12, 1974
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Citation

, C. (1974a, January 12). Qualitative research into Kotex advertising approaches . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-kotex-advertising-approaches-


Research reports

Qualitative research on Lord Ducane Sherry advertising

The general objective of this research was to provideguidance as to the effectiveness of the televisioncommercial and the poster for Lord Ducane.The specific research objectives were:1. To examine how well the communication objectiveswere being...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 11, 1974
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Citation

, C. (1974a, January 11). Qualitative research on Lord Ducane Sherry advertising. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-lord-ducane-sherry-advertising


Research reports

Qualitative research on 'little things' pea advertising

This research was undertaken on 'Little Things'(prior to TV exposure) and 'Paper Flower' (afterTV exposure) in order to provide some guidance onfuture advertising expressions of the campaign. About this collection:Peter Cooper (1936-2010) was...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
January 3, 1974
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Citation

, C. (1974a, January 03). Qualitative research on 'little things' pea advertising . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-on-little-things-pea-advertising-


Research reports

Qualitative research report on Midland Counties 'cooler' test commercial

BJI has developed a concept for a commercial forMidland Counties Ices. It consists of the themethat a refrigerator is a cooler which is in turnlinked with a prison, such that the products whichare given human characteristics of arms, legs andvoices...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 21, 1973
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Citation

, C. (1973a, December 21). Qualitative research report on Midland Counties 'cooler' test commercial . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-midland-counties-cooler-test-commercial-


Research reports

Qualitative research into two advertising approaches for sanitary towels

The general objective of this research was to find which oftwo advertising approaches for Kotex loops ('Testimonial' versus 'Reasons Why') had the greatest appeal and created the strongestidentification amongst the target groups. About this...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 15, 1973
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Citation

, C. (1973a, December 15). Qualitative research into two advertising approaches for sanitary towels . ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-into-two-advertising-approaches-for-sanitary-towels-


Research reports

Qualitative research report on TCP 'Tavern' commercial pre-test

A new 15 second commercial for TCP intended for use inthe 1973/74 Winter Campaign has been produced. Althoughthis commercial, is, as yet, only in a pilot form, it wasdecided to pre-test it as it represents a departure fromprevious Winter Campaigns...

Catalogue: CRAM/Peter Cooper Archive Collection
Author: CRAM/Peter Cooper Archive
December 3, 1973
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Citation

, C. (1973a, December 03). Qualitative research report on TCP 'Tavern' commercial pre-test. ANA - ESOMAR. Retrieved May 17, 2024, from


https://ana.esomar.org/documents/qualitative-research-report-on-tcp-tavern-commercial-pre-test